Considerations for Creating a Digital Experience

Episode 3
September 14, 2022

Episode Summary

In this episode of Point B, host Steve Schwinke dives into a discussion with Sr. Director of Mobility at Rightpoint, Bill Thompson about key considerations in creating an effective digital experience for the vehicle user.

Key Highlights

1:12 Crabwalk and Watts to Freedom explained

2:07 The marriage of engineering, design, and user experience 

3:35 The shift away from design for manufacturing

5:40 Considering human factors in design and engineering

7:10 Safety considerations for the digital user experience

8:34 Measuring the relationship between distracted driving and feature use

10:12 Designing the digital experience for the mobility product offering


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Point B is sponsored by Sibros, an award-winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.

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