The Ins and Outs of the Software Defined Vehicle

Episode 13

June 22, 2023

14:52

Episode Summary

Brian Carlson, Director of Global Product and Solutions Marketing at NXP, is back on Point B to continue his discussion on the evolution of SDVs, this time with a focus on software. How are new E/E architectures (discussed in last month’s episode) changing the way automakers do software? How are OEMs navigating this new world of OTA updates and full-vehicle data logging? What challenges must be overcome to ensure success?

Key Highlights

0:54 What is a software defined vehicle?

3:23 Reducing build cost with SDVs

5:40 Consumer education around SDVs

8:05 The best ways to bring updates to the consumer

10:35 Bringing third parties into automotive to create better experiences

12:30 Challenges faced by the key players in SDVs

Quotes

Connect with

Visit Sibros’ Website

Sibros’ LinkedIn

Sibros’ Twitter (X)

Subscribe Sibros’ YouTube channel

Point B is sponsored by Sibros, an award-winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.

Sibros

Explore Sibros’ products for yourself

Sign up for a free 30-day Sibros evaluation sandbox tenant to get acquainted with our Deep Logger, Updater, and Commander products and features

Latest Episodes

Latest Episodes

The conversation delves into the critical role that data plays in modern racing, from setting up the car to making real-time decisions during a race.

E21

Driven By Data: How Motorsports Is Redefining the Future of Connected Vehicles

How is data from race cars transforming not only motorsports but also the future of everyday vehicles?

Autonomous Vehicles: Redefining Safety in the Automotive Industry

E20

Autonomous Vehicles: Redefining Safety in the Automotive Industry

Functional safety expert and head of Safety and Cybersecurity at Cubonic GmbH, Najib El Ajjani, joins Point B to talk about AVs, road safety, and more.

E19

Connected Vehicle Data Wrangling: Leveraging ML, AI, and V2X Tech to Make Roads Safer

Shawn Turner from TTI joins Point B to explore the transformative role of machine learning, AI, and connected vehicle data in advancing highway safety.