(R)Evolution and Implications of E/E Architectures

Episode 12

May 24, 2023

16:02

Episode Summary

Point B welcomes the Director of Global Product and Solutions Marketing at NXP, Brian Carlson, to discuss how new vehicle architectures are changing the world. What changes is the automotive industry seeing? Is there one vehicle architecture to rule them all (domain vs zonal)? What are the implications of these shifts and what are silicon providers doing to support and address them?

Key Highlights

1:19 Big shift in automotive architectures

2:40 Enabling a software defined world

4:20 Evolution vs revolution

5:18 Who’s leading the charge?

7:30 The changing role of Tier 1 suppliers

9:40 Challenges faced by silicon providers

11:55 Security implications for SDVs

Quotes

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Point B is sponsored by Sibros, an award-winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.

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