Overcoming Usage Hurdles to Increase Tech Adoption in Automotive

Episode 11

April 18, 2023

14:30

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Episode Summary

Point B welcomes Scotty Reiss, Founder of A Girls Guide to Cars, to talk about tech adoption challenges faced by automakers when introducing new features into their vehicles. What will it take to increase consumer comfort and confidence when using new automotive technologies? How can OEMs increase their ROI on advanced automotive tech? What are some of the things the industry can do to accelerate new feature adoption?

Key Highlights

1:10 What is A Girls Guide to Cars?

2:50 Enhancing the user experience

6:50 Empowering the vehicle owner to use new features

8:30 How to engage non-engaged consumers

9:21 Building trust and value through vehicle data

11:15 Purchase decisions and vehicle ownership longevity

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Point B is sponsored by Sibros, an award-winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.

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