Harnessing Vehicle Electrification: A Gateway to Market Competence for New OEMsHarnessing Vehicle Electrification: A Gateway to Market Competence for New OEMs
Industry Insights


November 6, 2023



Min Read

Harnessing Vehicle Electrification: A Gateway to Market Competence for New OEMs

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The automotive industry is amid a paradigm shift, driven by the surge in vehicle electrification. This transformative wave is not merely a change in vehicle propulsion but represents a broader evolution towards smarter, more software-defined vehicles. The electrification of vehicles is opening up new frontiers in vehicle design, technology integration, and market opportunities, particularly for new Original Equipment Manufacturers (OEMs) striving to carve a niche in this competitive landscape. 

Central to navigating this electrification wave is the innovative collaboration between Sibros and ACTIA. By intertwining Sibros' expertise in telematics software with ACTIA's robust telematics platform, the partnership empowers OEMs to accelerate prototyping, software validation, and end-of-line testing, along with hundreds of other connected vehicle use cases, propelling them closer to market competence in the era of vehicle electrification.

The Electrification Advantage

Vehicle electrification is not just a trend, but a significant leap towards streamlined design and manufacturing in the automotive sector. It simplifies the vehicle architecture, drastically reducing the number of moving parts, which in turn reduces lead times from design to market. Some examples of rapid market penetration aided by electrification include new entrants like Rivian and Lucid Motors. With a simplified design and manufacturing process, these brands have swiftly transitioned from inception to market-ready products, showcasing the potential that electrification holds for new automakers.

A Partnership Driving Market Responsiveness

Sibros and ACTIA’s combined expertise is seen in the integration of Sibros’ Deep Connected Platform (DCP) within ACTIA’s ACU6-based Telematics Control Units (TCUs), streamlining the process to meet accelerated market demands. Sibros' DCP, with its cloud-based vehicle management, geographic versatility, and comprehensive suite of connected vehicle platform features, pairs seamlessly with the flexible and secure connectivity offered by ACTIA's TCUs. 

Having Sibros feature set pre-integrated in ACTIA’s ACU6 TCUs provides a robust and flexible foundation for OEMs and a hypervisor-based platform design that allows them to integrate their unique solutions and features without jeopardizing the certified base system. 

Electric Vehicle (EV) Integration

The Sibros-ACTIA joint technical platform not only accelerates the design and validation phase but also empowers manufacturers to promptly respond to market demands with tailored solutions to increase consumer adoption and satisfaction in the competitive electrified and connected vehicle landscape.

A Smart Leap Towards Market Share

An approach that is particularly advantageous for new OEMs, enabling a swift and cost-effective route to market share acquisition is technology reuse. This involves the repurposing of existing technical platforms and solutions to accelerate the delivery of new products to the market. With Sibros' solutions pre-integrated in ACTIA’s ACU6 TCUs, automakers can leverage a ready-to-deploy platform, reducing the need for ground-up development. This not only shortens the time-to-market but also lowers developmental costs to provide new OEMs with a competitive edge.

In comparison, traditional automakers often grapple with legacy systems, making it challenging and time-consuming to adapt to the rapidly evolving market demands. This scenario presents a window of opportunity for automakers – aided by the technology reuse strategy and collaborative platforms like the one offered by Sibros and ACTIA – to swiftly respond to new market trends and pave the way to success in the electrified automotive market. Let’s look at a use case. 

Use Cases

ACTIA’s ACU6-based TCUs including Sibros’ DCP can efficiently be integrated into various types of vehicle architecture. For example, in the following configurations. 

TCU configurations
TCU configurations

Features such as the Deep Logger are vehicle agnostic on an edge level, which allows manufacturers to configure the system on the cloud side for their specific needs. This leads to extremely efficient integration cycles, which can be demonstrated in the customer’s target environment using PPAP status TCU hardware and Sibros’ Deep Logger.

The ACTIA + Sibros Solution

The pathway to market competence for new OEMs in the automotive sector is being significantly influenced by vehicle electrification. When coupled with strategic partnerships and the savvy reuse of technology, the journey toward success becomes less arduous. The collaborative prowess of Sibros and ACTIA showcases a remarkable blueprint for navigating the transition to electrification.

Their joint technical platform embodies a swift, cost-effective, and reliable gateway for new OEMs to not only enter but thrive in the competitive market. By embracing the solutions offered through the Sibros and ACTIA collaboration, automakers can benefit from market-ready products to ensure sustained relevance and competitiveness in the evolving automotive landscape. Ready to ride the wave of vehicle electrification? Contact us!

Rasmus Eneling
Rasmus Eneling
Rasmus Eneling is the CTO of ACTIA Nordic and leader of the product line center for telematic control units at ACTIA Group. With over 20 years in the Automotive industry, and more than 10 of those at ACTIA Nordic, Rasmus has contributed to the development of several generations of telematic devices. He received a M.Sc. degree in Computer Science and Engineering from the Linköping University Institute of Technology in Sweden. Rasmus is passionate about the development and integration of efficient telematic devices, leading to a connected and sustainable future.