Fleet Electrification: A Smarter Approach to Vehicle Tech and Data

Special guest Kim Mathers, VP of Product Marketing & Strategy at REE Automotive, joins Point B for an in-depth discussion on unlocking new possibilities for the EV commercial market. What innovative technologies are fundamentally changing the function of fleet vehicles? How can OEMs and fleet managers get increased flexibility in vehicle design and enhanced performance? Most importantly, how is REE’s future-proof tech decreasing Total Cost of Ownership and increasing Total Benefit of Ownership? All this and more in this episode of Point B!

Kim Mathers is the highly accomplished VP of Product Marketing & Strategy at REE Automotive with over 20 years of global experience in developing and innovating products, road mapping and lifecycle management. With a proven track record of driving product transformation through strategic business planning and leveraging market and consumer insights, Kim has consistently enabled profitable growth. Throughout her various executive roles in organizations such as Mopar, Maserati North America, and Chrysler Group LLC, she has established herself as a change agent known for her collaborative approach. Kim holds an MBA from the University of Windsor and a BASc in Materials Engineering from Queen’s University.

1:25 About REE and its unique approach 

2:15 What is X-by-Wire?

3:45 Current vehicle class focus

4:51 Advantages of REE Corners

7:50 Role of TCO in EV adoption

10:42 Total Benefit of Ownership

11:37 Using data to improve REE products

12:50 Cloud-based manufacturing

14:13 What’s next for REE?